As i've mentioned before, i'm a bit of a video game nut , although I rarely have time to play the games I want. So, anyway, yesterday I was poking around on YouTube when I came upon a music video by the band Wintergreen. The video tells the story of the legendary, ill-fated E.T. Video Game, which was developed for the Atari 2600 in 1982. As you can imagine, there was some major hype surrounding the game, following the movie's incredible success. Unfortunately, Warner Communications rushed the project through to get it out by Christmas and the final result (see the picture to the right) was awful. In fact, it was so bad that nearly 5 million game-owners "phoned home" and sent the cartridges back to Atari.
So, what does this have to do with the environment? Well, guess where those 5 million cartridges ended up? In a landfill in the New Mexico desert. This video takes this obscure story of corporate greed and pollution and turns it into entertainment. It's actually kind of fun to watch. Check it out here.
At the end of the video, the boys from Wintergreen dig up some copies of the video game. I'm not sure that this part is real, though. I checked out a web site that claims that Atari crushed the cartridges and sealed them in cement.